DON'T JUST DRIVE A BMW. EXPERIENCE ONE.

The BMW Performance Driving Experiences allow you to experience BMW in a whole new way! BMW Performance Centers are located in California, South Carolina, and Indianapolis.

NEW OWNER’S TRACK DRIVE

Congratulations on your new BMW purchase! You've just acquired a top-of-the-line BMW, and you're probably well aware of what sets each model apart. However, have you considered how your new BMW performs on the track?

AN EXPERIENCE OF A LIFETIME: In 2023, every new BMW purchase comes with an incredible opportunity. You and a guest can enjoy a thrilling complimentary experience behind the wheel of various BMW models at the BMW Performance Center, located in either South Carolina or Southern California. This adventure includes three hours of excitement, complete with classroom instruction, on-track driving in multiple models, an off-road expedition, and an exhilarating Hot Lap ride. This package is valued at $598 (2 seats at $299 each) and is provided at no cost to all new BMW owners from BMW Cleveland.

To make the most of this fantastic offer, be sure to have your VIN and purchase date details ready when you call. It's time to take your BMW to the limit with the guidance of our professional instructors and the safety of our closed course. To register call the BMW Performance Center at 888-345-4269.

NEW BMW INVENTORY

Shop our selection of new BMW vehicles in-stock and available for delivery today.

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BUILD YOUR OWN

Build your dream car and we can have it ordered and delivered to BMW Cleveland.

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BMW DRIVING CENTER

The Performance Center offers a variety of schools and experiences, group events, and more.

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New Owners Track Drive & BMW Performance Center FAQ's

• WHAT IS THE BMW PERFORMANCE CENTER? The BMW Performance Center offers a distinctive experience for BMW owners, enthusiasts, and driving aficionados. These centers serve as hubs where the BMW brand truly comes alive, presenting BMW vehicles in a performance-oriented setting. While specific programs and services may vary by center, the overarching objective is to foster driving skills, safety, and a deeper connection to the BMW brand through immersive, hands-on encounters. These facilities are highly sought after by BMW enthusiasts and individuals keen on honing their driving abilities in a controlled and exhilarating environment.
  
  At the Performance Center, participants have the chance to immerse themselves in the thrill of driving various BMW models, exploring the limits of acceleration, braking, and cornering. Additionally, there's an opportunity to venture onto an off-road course tailored for BMW X-Vehicles, where drivers effortlessly conquer obstacles, ascend and descend hills, navigate water crossings, and tackle challenging berms, all showcasing the remarkable capabilities of BMW's cutting-edge xDrive technology.
   
• HOW DO I SIGN UP FOR THE NEW OWNERS TRACK DRIVE? You will need three pieces of information to register:
  1 - the VIN of your new BMW. The two most popular places this can be found  are on the paperwork you received when you took delivery and on your insurance card. 
  2 - date of purchase. This can also be found on the paperwork you received when you took delivery of your new BMW. 
  3 - your BMW Center location. That's us - BMW Cleveland in Solon, Ohio. 
  With that information in hand along with your personal calendar for availability call the BMW Performance Center at 888-345-4269. The reservations team will do the coordination of the schedule and provide you with information needed to attend the class.
   
• WHAT'S THE CATCH? AKA THE "SMALL PRINT" The New Owners Track Day is limited to customers who purchased a new vehicle in 2023 via lease or purchase. Program certificates must be redeemed within one year of purchase. Offer holds no cash value and is not applicable for credit. 
   
• NEW OWNERS TRACK DAY - WHAT'S INCLUDED? The program itself consists of a Performance Drive on track (lapping in multiple BMW models), an off-road excursion in an X-vehicle, a Hot Lap with a pro driver, and an elective wrap-up Q&A session with a BMW expert. Meals and lodging at NOT included. 
   
• NEW OWNERS TRACK DAY - WHAT IS THE COST? Each vehicle purchase is eligible for two free seats. Additional guest seats are $299 each. 
   
• WILL I BE DRIVING THE SAME MODEL I PURCHASED? Due to the limitations of inventory and specific model attributes, we cannot guarantee participants will drive the same model that they've purchased. There will be 3-4 different vehicles driven throughout the day.
   
• IS THE PROGRAM TRANSFERABLE? The New Owner Track Drive experience can be utilized by any licensed driver at the same address as the vehicle's purchaser.